Academic Public Administration Studies


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The Spectrum of Philanthropy 5989
Keynesian Substantiation of the Marketing Policies in Local Development 3700
An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing 3696
Adapting the Servqual Scale to Primary Health Care Services in Spain 3629
Managing Relations with Donors Using the Customer Relationship Management Concept 3609
Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments 3414
The Social Enterprise: A Literature Review 3395
The Effect of Fear Appeal HIV/AIDS Social Marketing on Behavior: Evaluating the Importance of Market Segmentation 3388
An Empirical Analysis of the Brand Personality Effects on Brand Involvement 3380
Globalization and Public Policies. Transnational Actors' Involvement 3367

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