Academic Public Administration Studies


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The Spectrum of Philanthropy 5555
Keynesian Substantiation of the Marketing Policies in Local Development 3405
Adapting the Servqual Scale to Primary Health Care Services in Spain 3377
An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing 3364
Managing Relations with Donors Using the Customer Relationship Management Concept 3335
Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments 3141
Globalization and Public Policies. Transnational Actors' Involvement 3127
Determinants of Low Income People's Decisions to Give to Charity 3116
The Effect of Fear Appeal HIV/AIDS Social Marketing on Behavior: Evaluating the Importance of Market Segmentation 3112
The Social Enterprise: A Literature Review 3105

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