| Views | |
| The Spectrum of Philanthropy | 6310 |
| An Empirical Analysis of the Brand Personality Effects on Brand Involvement | 4034 |
| An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing | 3987 |
| Keynesian Substantiation of the Marketing Policies in Local Development | 3984 |
| Managing Relations with Donors Using the Customer Relationship Management Concept | 3902 |
| Adapting the Servqual Scale to Primary Health Care Services in Spain | 3881 |
| The Social Enterprise: A Literature Review | 3690 |
| Determinants of Low Income People's Decisions to Give to Charity | 3636 |
| Globalization and Public Policies. Transnational Actors' Involvement | 3634 |
| The Effect of Fear Appeal HIV/AIDS Social Marketing on Behavior: Evaluating the Importance of Market Segmentation | 3622 |