Academic Public Administration Studies


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The Spectrum of Philanthropy 6199
An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing 3880
Keynesian Substantiation of the Marketing Policies in Local Development 3878
An Empirical Analysis of the Brand Personality Effects on Brand Involvement 3806
Managing Relations with Donors Using the Customer Relationship Management Concept 3804
Adapting the Servqual Scale to Primary Health Care Services in Spain 3791
The Social Enterprise: A Literature Review 3577
Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments 3541
Globalization and Public Policies. Transnational Actors' Involvement 3535
The Effect of Fear Appeal HIV/AIDS Social Marketing on Behavior: Evaluating the Importance of Market Segmentation 3534

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