The Perception of the Corporate Image at the Public Bus Services

Academic Public Administration Studies

The Perception of the Corporate Image at the Public Bus Services

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Title: The Perception of the Corporate Image at the Public Bus Services
Author: Ercsey, Ida; Józsa, László
Abstract: The perception of the corporate image may be investigated to the distinctiveness of the service given the great diversity of the service industries. The purpose of this research is to identify the factors used by public transport users in evaluating the image of their local transit providers. Based on the samples of one region of western part of Hungary, we carried out an empirical research and found support for the research questions. Our results show that in the local public transport company four factors are significant affecting the passengers’ perception of the corporate image. The predictability of each factor on overall corporate image was examined by discriminant analysis. The implications of our findings are discussed
URI: http://www.apas.admpubl.snspa.ro/handle/2010/93
Date: 2010-05-14


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