Public Decision's Implications upon the PPS

Academic Public Administration Studies

Public Decision's Implications upon the PPS

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dc.contributor.author Dinu, Ioana Teodora
dc.date.accessioned 2010-05-05T15:18:07Z
dc.date.available 2010-05-05T15:18:07Z
dc.date.issued 2010
dc.identifier.citation Dinu,T.2010,"DECISION’S IMPLICATIONS UPON THE PPS",9-th International Congress of the International Association on Public and Nonprofit Marketing"Regulation and Best Practices in Public and Nonprofit Marketing" Bucharest,NSPSPA,june,10-12, en_US
dc.identifier.uri http://www.apas.admpubl.snspa.ro/handle/2010/83
dc.description.abstract Price, as one of the most complicated economic issues, and as part of the marketing mix has a complex and contentious role and can influence the public decisions and actions through its functions. Therefore, the present descriptive research makes and in-depth analysis of public pricing decisions and their substantiation. In the simplest case, there is a direct relation between the price and the delivered public service. Nevertheless, the most common case is that of an indirect relation, taking the form of the tax system. More over, the tax system is used when there are certain social costs that need to be covered. The stakeholders play an active role in the price-setting public decisions, especially when their direct actions generated those social costs. This is where the marketing tools should be efficiently used in order to avoid the difficulties that the citizens are facing when it comes to the relation between the delivered public good or service and the charged price. en_US
dc.language.iso en_US en_US
dc.publisher 9-th International Congress of the International Association on Public and Nonprofit Marketing "Regulation and Best Practices in Public and Nonprofit Marketing" Bucharest, NSPSPA, 10-11 june en_US
dc.subject Price, public service, public marketing, social costs en_US
dc.title Public Decision's Implications upon the PPS en_US
dc.type Working Paper en_US


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