Diaz-Mendez, Montserrat; Galan-Ladero, M. Mercedes; Galera-Casquet, Clementina; Valero-Amaro, Victor
(9-th International Congress of the International Association on Public and Nonprofit Marketing "Regulation and Best Practices in Public and Nonprofit Marketing" Bucharest, NSPSPA, 10-11 june, 2010, 2010-06-09)