Corporate Social Action: Conceptual Definition and Typology

Academic Public Administration Studies

Corporate Social Action: Conceptual Definition and Typology

Show full item record

Title: Corporate Social Action: Conceptual Definition and Typology
Author: Licandro, Goldaracena; Oscar, Daniel; Sabath, Juanita
Abstract: This document makes a critical analysis of the concept of Corporate Social Action (CSA), proposes a definition for this concept and makes a typology about different forms of CSA. It also discusses the relationship between this concept, the Corporate Social Responsibility (CSR) and Corporate Social Marketing (MSC). It presents the results of an empirical study in Uruguay, which served to assess the suitability of the definition and the typology. The document seeks to provide elements for the development of conceptual tools to guide business practice in the field of CSA.
URI: http://www.apas.admpubl.snspa.ro/handle/2010/108
Date: 2010-06-02


Files in this item

Files Size Format View
Licandro, Sabat ... efinition And Typology.pdf 430.9Kb PDF View/Open

This item appears in the following Collection(s)

Show full item record

Search APAS


Advanced Search

Browse

My Account

Statistics